The Misconception of the Local Market: Customers and Traders

I don’t go to Markets they are Cheap and Tatty?

What is cheap and tatty from a market? Why is it cheap and tatty? Is it because it is sold to you from somebody you can actually see and interact with? Who may dress differently? Who may look a bit rough because they have been in the cold since 6.30am setting up their stall? Is it because you can look them in the eye? Or you would prefer not to support your local economy but rather support a billion pound company? Do you know what the creator of Nike or Coca Cola or Heinz look like? Or even their names? Yet you still consume their products, over your neighbour, as the great thing about a market trader is that you can establish real relationships and it can go deeper in ways i.e. if you have a plumbing problem it just so happens, he used to be a plumber and can fix the problem for cheap – can Heinz offer you this? The point is when you have a man/woman that is working hard to make a living whilst also providing you with value for money don’t call it cheap and tatty please. Markets provide many unique and unusual products along with our basic needs (food, toiletries, bedding) and wants (toys, gadgets, accessories) from a product,  that’s why we go to markets as we want to find that special thing we haven’t seen anywhere else and we can be sure half of England has not got. So lets not insult somebody for offering us something at a fair price and actually not trying to rip us off, open your eyes.

Market Traders rip you off?

Now this one I can argue against the trader for the shopper but please let this be known this is only addressed to a very small percentage of traders, but the fact is some traders let every other trader down I would like to call these “Cowboy Market Trader”. They fly around the markets flooding them with unreliable products I would love to write this and say I have not been ripped off but I have.

This is just one example of a few but I remember when I was young boy having a market allowance from my mom (I am black country so we say “mom” or “mum”) something like £5 on a lucky day and I went to the computer game man to buy a PlayStation game, I think it was a new wrestling game it was cheaper than the shops anyway – wrapped like it was brand new, totally convincing, to get home and realise it was a fake a copy which did not work in my console and he failed to tell us, we tried to return it the following week but he was not there and never came back. I was so sad I lost my £13.50 I saved up and still did not get the game, and had to deal with the brunt of my moms anger for all the stress I had put her through before, during and after, we got “Cowboy market traderd”.

Like I say though it is a small percentage of traders, as this is damaging regular traders and should be looked at in terms of doing something such as providing recognised signs to show they are regular and reliable and are here for the long run, such as stickers, market trader certificates for loyalty or anything that is recognised that only the local traders market councils, NMTF or eventually Market Shoppers blog could even look into providing, which can help make the market shoppers feel more safe when making purchases and it can also authenticate the traders stall reputation as well as help the new market shoppers when approaching new markets where they don’t know the traders too well.

Markets have Unfashionable Fake Clothes?

Now tell me if I’m wrong or you disagree, but surely going out buying branded clothes that somebody else has put their name on or what a celebrity has wore, is what is unfashionable? I am not a fashion god but I at least thought fashion was about unique styles and originality. I would even go as far to say  fashion/designer clothes are just ways for us to fit in and be boxed into categories, whether this be in our personal life or even at work. When you think about it, in some ways even schools make children wear the same clothing, (to avoid bullying perhaps and also help identify them on school trips etc., understandably) but it is sad as they are stripped of their individuality and expressing themselves freely. Factors like these are perhaps why people tend not to buy off the market anymore, due to conformity and acceptance in society today playing a dominating role, whereas people would go to markets for material to make their own clothing years ago.

It seems that the days of teaching our young to sew etc. are over and replaced with advanced technology but it shouldn’t be the end of the tradition because as well as being therapeutic and relaxing, we can update old traditions and focus on luring in the young designer that wants to be the next Nike and goes to Primark to buy a cheap top to print all over it. Why don’t market traders target these customers and capitalise on the fact that people like to get things done effortlessly by convincing shoppers that it is far more logical and beneficial for them to buy their products from the market, rather than making the tedious trips into town for a T-shirt that you could buy from your local market for an extra £1 for example, which would work out cheaper when bus fares, fuel expenses and parking fees in big towns are taken into consideration. Clothing market stalls should look into finding a way to target these purchasers as they are a growing breed – more people are trying to make their own t shirts and exploring fashion especially with these print shops, or even take a leaf out of a stall in Dudley’s book, and create the clothes there and then.

Now, market stalls selling outdoor footwear make me giggle in terms of their customers sticking their noses up at trainers that are ‘fake’ or unnamed, but they are still perfectly manufactured trainers so why not purchase them, even if it is only for jogging or the gym, which is the main purpose they are supposed to serve! The funny thing is shoes have less emphasis on brands compared to trainers as people are more than happy to buy cheap work boots from cheap market stalls such as toe caps etc. but at the same time will have a bad word to say about that SAME market stall and put people off going there. This is similar to reference groups where we rely on others opinions to make a decision, to either look knowledgeable or fit in, however when we need something quick or are on our own, these preconceptions seem to quickly fade away which is quite hypocritical in the end.

2 thoughts on “The Misconception of the Local Market: Customers and Traders

  1. Pingback: The Cowboy Market Trader: The Fly, The Dustbin, The Alien. The rights the consumers never knew they had! | Market Shoppers

  2. Pingback: Our 50th Market Blog: A market re-cap | Market Shoppers

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